Authenticity Matters: The Ethics of Handblock Printing on Powerloom Fabrics - Handlooom
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Authenticity Matters: The Ethics of Handblock Printing on Powerloom Fabrics

In today’s world of fast fashion and mass production, the line between authentic handloom products and those that merely mimic the craftsmanship can sometimes blur. A growing concern in the textile industry is the practice of putting handblock printing on powerloom fabrics and selling them as handloom products. This blog explores the ethical implications of this practice and provides guidance to consumers on making informed choices.

Understanding Handblock Printing and Powerloom Fabrics

Before delving into the ethics, let’s clarify these two terms:

1. Handblock Printing:

Handblock printing is a traditional textile art in which intricate patterns are carved onto wooden blocks and then painstakingly stamped onto fabric by skilled artisans. This method allows for unique, handcrafted designs.

2. Powerloom Fabrics:

Powerlooms are automated machines used to weave fabrics quickly and in large quantities. They produce uniform and often less expensive textiles compared to handloom methods.

The Ethical Dilemma

The ethical dilemma arises when handblock printing is applied to powerloom fabrics and marketed as handloom products. Here are some key concerns:

1. Misrepresentation: Selling powerloom fabrics with handblock printing as handloom products misrepresents the true nature of the product. It deceives consumers who may be seeking genuine handloom craftsmanship.

2. Loss of Authenticity: The uniqueness and charm of authentic handloom textiles lie in their irregularities and imperfections, which are absent in powerloom fabrics. This practice dilutes the authenticity of traditional handloom artistry.

3. Economic Impact: Supporting true handloom products helps sustain traditional artisans and their communities. The proliferation of powerloom fabrics labeled as handloom can negatively impact these artisans’ livelihoods.

Making Informed Choices

To ensure you’re making ethically sound choices when purchasing handblock printed textiles, consider the following:

1. Ask Questions: When buying a product labeled as handloom with handblock printing, inquire about the fabric’s origin and whether it was woven using traditional handloom methods.

2. Examine the Fabric: Feel the fabric. Authentic handloom textiles often have a unique texture due to the manual weaving process, while powerloom fabrics tend to be smoother.

3. Inspect for Irregularities: Look for minor irregularities in the handblock print, such as variations in color intensity or small imperfections in the design. True handblock prints may not be perfectly uniform.

4. Check Artisan Signatures: Some genuine handloom products come with signatures or labels from the artisans involved in their creation.

5. Research the Seller: Explore the reputation and background of the seller or brand. Trustworthy sellers should be transparent about their products’ origins.

6. Avoid Machine-Made Claims: Be cautious of products labeled as “handblock printed” but produced entirely by machines. Authentic handblock printing is a labor-intensive manual process.

7. Support Ethical Brands: Choose to support brands and artisans committed to preserving traditional handloom artistry and providing fair wages to craftsmen.


The practice of putting handblock printing on powerloom fabrics and passing them off as handloom products raises ethical concerns related to transparency, authenticity, and economic impact on traditional artisans.

As consumers, we have the power to make informed choices by asking questions, examining the fabric, and supporting brands that prioritize ethical practices.By doing so, we can contribute to the preservation of genuine handloom craftsmanship and help sustain the livelihoods of skilled artisans. Remember, authenticity matters in the world of handcrafted textiles.

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