With so many so-called sustainable fashion brands and eco-conscious lines popping up in stores and on our feeds these days, it’s not always clear who’s
It’s great that young people are embracing handloom fabrics, but it’s also tragic that we’ve reduced our timeless weaves to special days or special occasions.
For a long time, the handloom market has been attempting to establish itself in retail by selling through offline channels. In contrast to the other
Being part of India’s legacy and timeless traditions, handloom weaving has sustained and grown over the years by transfer of skills from one generation to